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Marketing Your Shopify Store
Danny Halarewich
August 01, 2023
Marketing Your Business 101
Promoting your store is difficult, let alone trying to convince people that what you sell is worth their time. But that being said, promoting your business is crucial to success. You don’t want to end up like the long list of store owners that are not generating revenue.
There are a million and one ways to promote your business in 2023, but they may not all work for your business’s needs. As a new store, you also may not have the same budgets as larger more established brands to use on marketing tactics. For this reason, we have compiled a list of 9 winning strategies that you can use right now that are cost-effective or downright free.
Winning Strategies To Market Your Shopify Store
Engage on Social Media
Social media platforms are home to billions of users and can provide ample opportunities for promoting your business. These platforms can be leveraged for free or through paid advertising offered through the platforms like Facebook, Instagram, and TikTok. Most brands choose to leverage both free and paid since growing your audience organically isn’t an overnight endeavor.
Email Marketing
Not only is email simple and easy to automate, but it is also one of the most popular and one of the highest-converting marketing strategies out there. As with most good things, it takes time to get the ball rolling. To start, you need to find a tool for your email campaigns. Shopify has a built-in email campaign software, but if you’re looking for something with a bit more functionality, try one of these:
User-Generated Content
User-generated content (UGC) can come in many forms, like video submissions, photos, product reviews, and customer surveys. UGC allows you to tap into social proof cost-effectively and more authentically. Typically, when customers see this type of content, it builds their trust in
the brand and demonstrates that real people appreciate and use your products.
As a bonus, even if you don’t use it on your site or in marketing. The content still improves brand awareness.
Paid Ads
Investing in paid ads can be a great tactic to increase sales. Search engines and various sites and platforms offer different ad formats you can utilize. For instance, you can pay to show at the top of a Google search. While that is an expensive example, paid advertising comes in many forms and at many price points. Paid ads also allow you to retarget customers who have shown interest in your products but haven't made a purchase.
Web Push Notifications
Less than 10% of shoppers make a purchase when they first visit a website. Meaning bringing customers back to shop with you is important. Similar to retargeting with paid ads, web push notifications help draw customers back to purchase. With your shoppers' consent, you can send them notifications for them to jump back in. Did I mention that it is free?
Referral Marketing
Everyone knows and loves a good referral program. Lucky for you they are an effective and cost-efficient way to use existing customers to acquire new ones. Not only does this help you grow your business and reach a larger audience it also enhances your relationship with your customers by rewarding them for staying loyal. Seems like a win-win to me.
Search Engine Optimizations
Almost half of shoppers will search for what they want in a search engine. This is why search engine optimizations (SEO) are so important. Luckily, Shopify has amazing SEO features you can use right out of the gate. When optimizing your site be sure to pay close attention to the following:
Keywords
Meta descriptions
Image descriptions
Site maps
Titles
Links
Page speeds
Brand Partnerships
Similar to engagement on social media leveraging brand partnerships is another great way to increase your brand's reach. Tapping into another brand's audience allows you to reach customers you previously couldn’t. With the right partnerships, you can help both brands grow.
Offline Marketing
While it may be tempting to keep all of your marketing online, sometimes marketing can be just as effective offline. Hosting or attending events or tradeshows is a great way to get to know your customers face-to-face. These types of events also serve as a great way to network with others within your industry and potentially secure great partnerships.
